You're the owner, the salesperson, the producer, the delivery driver and the social media manager of your business. That exhausting routine, which seems boring to you, is exactly what a lot of people want to see. The "day in the life" format turns your ordinary day into content that brings people closer.
Why this format works
People who run a business alone recognize themselves in your day. Customers get to see the work behind the product. And everyone likes peeking into someone else's routine. No glamour, no staged set: it's exactly the lack of polish that holds attention.
Plan before you film
A whole day generates too much footage. Beforehand, decide:
- What's the story of the day? A big order, a market day, the eve of a sales date. A common thread makes the video interesting.
- Which moments go in? Pick six to ten: waking up, first coffee, production, serving customers, packing, delivery, end of day.
- What's the ending? The order delivered, the day's sales, you finally sitting on the couch.
Film short clips, often
Keep your phone close and record a few seconds at each planned moment. You don't need to talk in all of them. Many scenes work with just the image and audio over it.
A few simple tips:
- Use window light whenever you can.
- Film vertically.
- Vary the angle: close on your hands, wide on the workbench.
Edit with rhythm
In editing, keep each scene short. The whole video can be 30 to 60 seconds. Add a short on-screen text to place the time or the task, for example "6 a.m.: first batch". Use your voice telling the day or an audio that matches the mood.
Show what's real, with limits
Show the fatigue, the unexpected, the order that went wrong and got fixed. That builds connection. But you decide what's public. Your home, family and customer data only go in if you want, and with permission.
Make versions
The same day yields stories in the moment, an edited short video and a carousel with the photos. And you can repeat the format now and then, on different days: market day, order day, supply shopping day.
Your ordinary day, with a script
In Creathoria, short video and stories topics come with a hook, structure and scene-by-scene script, in your brand's voice. You just follow the list and film.