If you have never written a script, the word alone is intimidating. It sounds like a movie thing. In practice, a short video script is just the order in which you are going to say things. And some orders work almost every time.
The base of every script
Every short video has three parts: a start that grabs, a middle that delivers and an end that asks for something. What changes between structures is how you fill each part.
Structure 1: problem, cause, solution
Great for service providers and anyone who teaches something.
- Problem: "Does your manicure chip two days after you get it done?"
- Cause: "Most of the time it's the prep, not the polish."
- Solution: "Before you paint, do this." And show it.
Structure 2: common mistake
Great for building authority fast.
- The mistake: "The biggest mistake people make when buying a leather bag."
- Why it's a mistake: what happens to people who do it that way.
- The right way: what to do instead, simply.
Structure 3: behind the scenes with a twist
Great for products and for showing care.
- Situation: "An order for 200 mini desserts just came in for tomorrow."
- Challenge: what made it hard.
- Result: the order done, packed, delivered.
How to choose a structure
Ask what you want the viewer to think at the end. If it is "she knows her stuff", use common mistake. If it is "she solves my problem", use problem, cause, solution. If it is "she does it with love", use behind the scenes with a twist.
Write into the skeleton
Open a note, write the three parts of the chosen structure as headings and fill each one with one or two sentences. That's a script. Read it aloud, fix what sounded odd and film.
Mix it up so it doesn't get old
Rotate structures through the week. If every video is "the biggest mistake...", your audience gets tired. Three structures already give enough variety for a whole month.
Over time you will notice some structures work better with your audience. Keep those and test a new one now and then.
The right structure for every topic
Creathoria has its own library of hook types, structures and production formats, and picks the combination for each topic in your plan.