Shyness doesn't stop anyone from having an Instagram that sells. What gets you stuck is starting with the hardest format, a video talking to the camera, and giving up when it doesn't work. The way out is climbing a ladder, one step at a time.
The format ladder
Each step asks for a little more exposure than the last. Stay on each one until you feel comfortable, then climb.
- Carousels and text posts. Zero exposure. You write, design and post. Good practice for what to say.
- Photos and videos of the product or process. Still without you, but showing the work.
- Hands video. You appear, but only working. The focus is on what you do.
- Your voice over images. People get to know your voice without seeing your face.
- Talking stories. They disappear in 24 hours, so the pressure is lower. Great for practice.
- Short video with your face in the feed. The last step. By the time you get here, you'll have practice.
Why stories are the best practice
Stories are mostly seen by people who already follow you, a closer audience. They disappear in a day and don't stay on your grid. And they need less production: no makeup, window light, talking like a voice message.
Start with one talking story a week. Then two. Soon, talking to the camera feels more natural.
Prepare what you'll say
Shyness gets worse when you don't know what to say. Before each recording, have the script, even if it's three bullets. With the text visible, you don't have to improvise, and improvising is what scares shy people most.
Film alone and without rushing
Pick a time when nobody will interrupt you. Film several times, watch, choose the best. Nobody needs to know how many takes it took.
Your shyness can be a strength
Many people relate to someone who speaks calmly, without exaggeration, without shouting "hey guys". A calmer style conveys trust, especially in services where the customer wants care. You don't have to become someone else to succeed.
Climb the ladder with your script in hand
In Creathoria, you get stories and short video scripts ready, in your brand's voice. To film, use the Teleprompter on the web, with adjustable speed and full screen.