Why generic advice gets you stuck Generic advice is written to work for anyone, so it doesn't work very well for anyone. Whoever gives the advice has already translated it to their own niche in their head and forgets to show you how. Translate it with three questions 1. What does this look like in my day-to-day? Behind the scenes for a baker is batter being mixed at 5 a.m. For a lawyer, it is explaining a deadline the client doesn't understand. Keyword CTA feature instagram marketing for small business Brand briefing English Page 6 of 65 2. What does my customer get from seeing this? Behind the scenes that shows no care, skill or effort is just a video of your routine. Ask what that clip proves. 3. What is the simplest version I can film this week? The best version of the advice is the one that actually gets made. Three translation examples "Tell your story", for a thrift store: why you started thrifting, the first piece you sold, the buying mistake that taught you to choose better. "Valuable content", for a nutritionist: one simple swap in an afternoon snack a client can make tomorrow, with the reason explained in one sentence. "Use trends", for a pet shop: the trending audio with the dog that hates baths and, at the end, the trick you use to calm the animal down. Put your business on paper Translating gets easier when you have four things written down: your niche, who your customer is, what you offer and the tone you speak in. It sounds obvious, but almost nobody has this written down. With that summary in hand, any advice goes through the filter in seconds. Also include what you don't talk about. A health professional, for example, leaves out promises of guaranteed results. Being clear about this avoids posts that hurt you. Start with the next piece of advice Next time you save a marketing tip video, don't just save the video. Write in a note how it would work in your business, in one line. That line is already a post idea.
Content made for your niche, not for everyone. In Creathoria, you fill in your brand briefing (niche, audience, offer, tone of voice and off-limits topics) and every topic and post is adapted to your business.