How to plan a month of content in one day

Deciding what to post every day is exhausting. Every small decision drains energy you needed to serve customers, produce and sell. The way out is to bundle all those decisions into one day and, for the rest of the month, just execute.

Block out an afternoon, three to four hours. Turn off notifications. Have at hand: the month's calendar, your sales dates and your list of customer questions, if you have one.

What do you want your content to do this month? Launch a service, fill your December bookings, gain local followers? One main goal guides every other choice.

How many posts can you film and publish per week without quitting halfway? Be honest. Three posts a week for the whole month beat one a day for ten days.

Multiply your frequency by the number of weeks and write that many topics. For each one, note:

Mix goals through the week. Don't put three sales posts in a row.

Spread the topics across the calendar. Put sales posts near your sales dates and, before them, posts that educate and build desire. Leave one open slot per week for something that comes up last minute.

Group similar topics. All the month's videos can be filmed in one or two days. All the carousels, built in one afternoon. Grouping saves the time of setting up light, background and headspace for each post.

Now the work is just execution. If a new idea comes up, it takes the open slot or goes to next month. The plan isn't a prison, but it keeps everything from becoming improvisation.

At the end of the month, see which posts brought messages or sales. That feeds the next plan, which will be faster than the first.