Every month a new format appears, and it seems only people with a team and a good camera can keep up. But many of the formats circulating most today are simple to film. What they need is a clear idea and honesty, not polished editing.
1. Process vs. product
Shows the messy work before the final result. The dirty kitchen before the perfect cake, the bench full of scraps before the finished bag.
- Why it works: it values the effort the customer doesn't see and helps justify the price.
- How to adapt it: film the middle of the process without tidying anything and end with the finished product.
2. Then vs. now
Puts where you started side by side with where you are today. Your first crooked product photo next to today's.
- Why it works: it shows progress and resonates with people who are just starting.
- How to adapt it: find your business's oldest photos and build the comparison in split screen.
3. Handwritten note
A photo of a piece of paper with a handwritten message. In October, notes saying the business is made by people, not AI, went viral.
- Why it works: it stands out in a feed full of identical graphics and feels authentic.
- How to adapt it: handwrite a sentence about how you work and photograph it on your workbench.
4. The tool, the fuel, the work
Three quick scenes: what you use to work, what keeps you going (coffee, music) and the result.
- Why it works: it's quick, has rhythm and shows your routine without feeling like an ad.
- How to adapt it: film three cuts of a few seconds each and join them with an audio of the moment.
5. A day in the life
The real routine of someone running a business, from the first coffee to the last delivery.
- Why it works: it connects with people with a similar routine and humanizes the brand.
- How to adapt it: see article 40, which is all about this format.
What they all have in common
None of these formats depends on elaborate editing. All of them depend on you having something true to show. So before thinking about how to film, think about what to show.
And remember: format is packaging. Choose the one that fits the post's message, not the one that's trendy just because it's trendy.
Know what's trending in your niche
Creathoria's Trends radar brings hashtags and topics trending in your country, your region and the world, filtered for your niche. And every topic uses the platform's format library, like split screen, react and POV.