Ideas don't come from nowhere. They come from sources People who post consistently are not more creative than you. They have fixed sources they look at when they don't know what to say. For a small business, four sources cover almost everything.
- Your customers' questions. Every question in your DMs or at the counter is a readymade post. If one customer asked, ten others had the same question and didn't ask.
- What is happening in your industry. A new rule, a product that just arrived, a change in the price of a supply. News becomes a post when you explain what it changes for your customer.
- What is trending. A topic everyone is talking about can become a hook for your service, as long as the connection feels natural.
- Behind the scenes. How you prepare an order, how you choose suppliers, what your morning looks like. Few people show it, and that is exactly what builds connection
Rotate three types of post To avoid getting stuck, think in three shapes and rotate them through the week: A post that teaches: answers a question or corrects a common mistake. A post that shows: behind the scenes, process, before and after. A post that sells: presents the offer, with clear terms and a call to message you. If your week has three posts, you already know the shape of each one. You only need the topic, and it comes from the sources above. Build your idea bank before you need it The worst moment to think about what to post is when you need to post. Set aside 20 minutes a week to write ideas down in one place. When your mind goes blank, you don't start from zero: you pick one from the list. Write the idea down with its angle. Instead of "talk about hydration", write "3 signs your hair needs hydration, not a cut". The second version is almost a post already. What to do today Take your last ten customer messages and circle the questions. You should end up with a few topics. Then look for one piece of news from your industry this week and ask: what does this change for the people who buy from me? That is one more topic. Posting doesn't take inspiration. It takes knowing where to look.
Ideias chegando sozinhas, toda semana. Na Creathoria, o Radar de notícias e o Radar de trends acompanham o que acontece no seu setor e o que está em alta, e transformam isso em ideias de pauta para o seu negócio.